Film Institution Analysis -
PARAMOUNT PICTURES
Paramount's logo is one that can be dated back to about 1914. It is rather simplistic and consists of a cascade of mountain peaks and a field of stars encircling the company name "Paramount" in script font. With the introduction of the coloured television and advancements in digital media, the logo has developed and progressed to the coloured 3-Dimensional logo seen today.
PIXARThe Pixar production logo sequence is one that appears at the beginning and end of most Pixar production movies, and features a playful desk lamp character. The 1986 short film Luxo, Jr. is the source of the small hopping desk lamp included in Pixar's logo and it is now synonymous with the company and is easily recognised by thousands. The font is simplistic, as are the colours, which is highly effective as this means the logo is easily remembered by its audience.
One of the six major movie studios, the Universal logo wholly consists of a main image of a World Globe, light is emitting from behind with the company name, Universal, stretched across. In the background is a dark sky with what appears to be stars. This perhaps connotes the accessibility of the company as it is recognised on a 'universal' level and has a widespread audience. Universal have worked on such film franchisee as Jaws, Transformers and Fast & Furious.
DREAMWORKS
DreamWorks have worked on the likes of Madagascar, Turbo, Shrek and Kung Fu Panda, all of which have been great successes. Their logo is a trademark logo, with a very simplistic look. The boy sitting on a moon, with a fishing rod is the most frequently used logo for this company. Interestingly, this connects the company with their branding image; the idea and works of imagination, where the sky is the limit. This is a good logo as DreamWorks mainly target young children and the image relates to the fable of The Boy On The Moon.
SUMMIT ENTERTAINMENT
Working on films such as the Twilight series, the dark background of the Summit logo matches the theme to such movies well.Summit Entertainment's logo includes a simple design of a mountain peak. The background is black with white font in capitals and the logo outline fades colours from a blue to white. This logo is especially effective due to its simplistic style and easy-to-remember name.
After researching a variety of logos I have concluded that they all follow a rule of simplicity in design where less is often more, particularly for the most effective logos. In general, each company consists of a small, straightforward, uncomplicated image so that is easily memorable to the audience and clearly distinguishable from other logos. Typical dull and mundane colours such as black, white, grey and blue are more often than not used for the background or font, and usually match up with the design of the logo itself. The logo design is usually a more bright hotter colour like red, orange or gold to make the name stand out. Also, in most of the examples above, the names are spelled out in capital letters and are in simple block colours. The more straightforward the logo, the more memorable it is for the audience, allowing them connect with it.Also, with each logo they all have unique theme songs playing over the top as the logo appears on screen, this allows the audience to connect visual imagery with sound, applying for more of their senses, stealing more focus from the audience.
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