Audience Profile (Elliot)

A target audience is a collective group of individuals that a media product is specifically aimed and tailored towards.It is vital for media producers to tailor and target an audience in order to suit them best for maximum achievement of their product. For our thriller the target audience will be 15-25 year-olds as we feel that our media product would most appeal to them and would attain most success from this age group. Not only this, but this group can also be described as 'the key demographic' for media products as they are very active and have a sum of disposable income that makes them key consumers for media products. Below are some examples of typical members of our ideal target audience and some questionnaires completed from a focus group.


16-year-old female

An example of a typical audience member would be a 16-year-old girl, who would fall in at the younger end of our audience. She enjoys spending time with her friends and is very active, often spending what money and spare time she gets on recreational activities with her friends such as shopping and visiting the cinema. Of average intelligence, she can grasp complicated plots and story-lines and is a fan of dramatic novels and movies and is an ideal fan for our thriller as she loves thriller movies, in particular The Sixth Sense - which is considered a psychological thriller, much like our thriller. She is at the start of her two year course at college.



Favourite recreational activity/activities: Shopping, going to the cinema, sports
Favourite genre/s of film: Romance/Drama/Thriller
Favourite thriller: Sixth Sense
Favourite genre/s of book: Adventure
Favourite book/s: Arcane
Favourite genre/s of music: Indie
Occupation: Student




23-year-old male

Another example would be a 23-year-old male. Having completed his BA degree he is now in full-time work and has the disposable income to afford recreational activities with his friends. Although he doesn't go to the cinema often, he buys DVDs of movies he finds interesting. Of average intelligence, he can grasp any plot to any movie.

Favourite recreational activity/activities: Going to the gym, going to the pub
Favourite genre/s of film: Horror/Thriller/Action
Favourite thriller: Inception
Favourite genre/s of book: Mystery
Favourite book/s: The Detective
Favourite genre/s of music: Rock/R&B
Occupation: Customer Assistant


Questionnaires from a focus group